Our History

Fashion World Ent., Inc., the maker of the Bohyme® and Onyx® brands has spent over 30 years in the industry to enrich and inspire individuals to express their personalities, gain self-confidence, and improve their lives.

Fashion World is a family owned and locally operated company based in Chicago. Started in 1978, president and founder Se Heum Hong, with the support of his wife and children has always strived to combine industry expertise with his love for beauty in his products. It wasn’t until 1980, Mr. Hong produced Fashion World’s first official 100% human hair brand known as Unique Wiiv®.

As customers started trying out his products, demand grew exponentially allowing Mr. Hong to expand his business and come up with new, innovative product lines such as Black Diamond® (1985), Onyx® (1989), and Bohyme® (1990). One of Mr. Hong’s proudest achievements came in 2001 when he first introduced REMI® into the hair industry. Fashion world was the first hair extension company to create a method for preserving hair cuticles and aligning them in a unidirectional way to create products that are completely natural in appearance and feel. Fashion World is proud to be able to be a leader in setting new standards with its products and innovation. In today’s hair market, the term Remi® is recognized as one of the most widely used Industry terms.