Mission:

We strive to bring hair professionals and their customers all over the world the highest quality hair and experience by adhering to eco-friendly processes and building strong relationships with our network.

Core Values:

• We fight for the good of people and our environment by actively combating the problems that exist in the hair industry.

• We value every individual in our network, whether an educator, a stylist, a distributor or a member from the shipping crew or internal team.

• We believe in being open-minded and transparent, so that we can embrace creativity and feedback to better ourselves and our products for our community.

• We strive for innovation to bring our consumers new products based on their needs.

• We focus on preserving the outstanding quality of our products.